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The dos and don’ts of social media networking

The dos and don’ts of social media networking

When it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness.

Android users get WhatsApp voice calling

Android users get WhatsApp voice calling

WhatsApp fans rejoice – the instant messaging giant has finally released a long-awaited update that enables free internet-based calls, powered by the Voice over Internet Protocol (VoIP) platform. At least, it does for Android users – following a slow invite-only release program, the update is now available to all WhatsApp users on Android devices.

More reasons to use Pinterest for marketing

More reasons to use Pinterest for marketing

Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective marketing strategies.

Why your Facebook page likes have dropped

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your investment.

Why VoIP is better for your business

Why VoIP is better for your business

The telephone is an essential part of the communications toolkit in any business; it’s been used for over a century for good reason. But in today’s business world, the costs of traditional phone systems can drag down your company. Wouldn’t it be nice if there was an alternative? Well, there is.

How to make the most of hashtags

How to make the most of hashtags

There was a time when social media platforms were hashtag-free. But the reality in today’s online world is that hashtags are one of the most prominent tools used in social media. And with more businesses than ever engaging in social media to stay competitive, let’s take a look at how different social media sites make use of hashtags, and how you can use them to the advantage of your business.

Finally, a social media strategy that works

Finally, a social media strategy that works

You’ve been waffling around on social media for months, hoping to get that increased spike in business you’ve heard rumors about. But after storming out of the gates, signing up for Twitter, Instagram, Linkedin and others, you’ve seen little by way of results – and have less than a few hundred social media followers to show for it.