Blog

October 22nd, 2014

SocialMedia_Oct20_CSocial media, for many companies, has become an integral part of their overall marketing strategy. In order to be successful with your social marketing initiatives, you need to develop content that users will share. This is easier said than done though, especially when it comes to selecting the type of content to develop. Here are five types of popular content that should be shared.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 16th, 2014

VoIP_Oct13_CThere are a number of popular communication systems that a company can implement, with one of the most well know being VoIP. While VoIP is popular, there are a wide number of providers and services, and it can be difficult to know which one to choose. One factor you should look at when considering a new VoIP provider is their QoS, or Quality of Service.

What is QoS?

When you hear VoIP providers or IT experts talking about Quality of Service what they are referring to is the overall performance of a VoIP system or network. This performance is usually measured by what the end-users think of as the system's performance and by looking at other statistics like bandwidth use, transmission (call) delay, error rates, etc.

Why is it important?

QoS is not just used for VoIP systems, in fact it has been something even traditional phone providers strive for. Think back to your original landline service, chances are that 99% of the time call quality was perfect, or near perfect. This is because traditional phone network providers invested in physical networks and connections that offer high QoS, all of the time. If you switch from one provider to another, there is a good chance that quality doesn't change.

With these well established physical networks, you are going to have to pay more though. Most traditional phone systems are more expensive than VoIP, because the network providers have to physically maintain their transmission network (phone lines, switches, etc.). This high-maintenance cost is also the reason why there are only a couple of phone providers in your area - it's just too costly for small companies to launch a traditional phone network.

The Internet, more specifically broadband connections, have enabled VoIP and therefore lead to a high number of VoIP providers, largely because you don't need to own the transmission network (in this case the Internet) to launch a VoIP platform. Because of this, the QoS amongst providers varies drastically.

What this means for you is that you should be taking a provider's QoS into account when looking for new VoIP systems. To help you ensure that you are getting the best possible, here are three questions you should ask each prospective provider:

1. How much of the network infrastructure your system uses do you own?

Almost every VoIP provider will rely at some point on public Internet in order to transmit their services. Essentially, the less infrastructure a company owns, the higher the risk that quality will be lower. Conversely, using more public systems means lower prices, so it really is a trade off you need to think about.

For businesses that rely on phone systems, one of the best options is to look for facilities-based providers. These companies own all, or most, of the network that carries VoIP calls and can therefore offer better services and quality.

2. How much traffic will run over public Internet?

This answer will vary amongst providers. Some of the most popular solutions amongst really small businesses and home users like Vonage will use almost 100% public Internet for their traffic. Other companies will use a mixture or public and private networks, often using public for more affordable services and private for high-end users.

For example, cable providers who offer VoIP calling will often use public Internet to carry lower-level traffic, while high-end business plans will often run on private networks. The reason to ask this question is because traffic that goes over public Internet networks will be subject to bandwidth sharing. If there is a high demand for bandwidth in the general area, call quality may drop.

3. What level of quality can you guarantee

Good providers will be able to guarantee a QoS that is comparable, or even better, than traditional networks. This is especially important for businesses who are looking to switch to a full VoIP solution. What a provider should do is run a few tests on your network and then give you a quality assurance. If it is too low, then look for another provider.

Want to know more about how VoIP can benefit your business? Get in touch with us first.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
September 24th, 2014

SocialMedia_Sep22_CAs a business owner, chances are high that you are aware of social media and even have your business established on one or more services. While this is a great start, many businesses often struggle with how exactly they should be using social media to their advantage. If this sounds like you, here are three common ways your business can effectively use social media.

1. To be a resource for existing and potential clients

This approach is by far the most popular used by businesses of all sizes. The main idea here is that social media is used as essentially a two-way street where you can pass information about the company, products, and industry to your followers. In turn, they interact with the content and eventually start to turn to your profile and page when they are looking for information.

One of the best ways to be successful with this approach is to provide your followers with information about the company, facts, tips about your products and industry, and links to other relevant content.

By sharing content, users will generally interact with it more and begin to see your company as a reliable source of information. This often translates into enhanced brand awareness and potentially sales.

The downside with this approach however, is that it can be time consuming to constantly develop new content. Most companies eventually reach a point where what they produce and share is pretty much the same, and overall payoffs begin to decrease. One way around this is to work with professionals to come up with dynamic and different content.

2. To provide customer service/support

These days, when someone has a problem with a company's services or products, the first port of call for complaints is often social media, largely because it's the most convenient place to vent where you can get instant reactions.

It therefore makes sense to create support or customer service presence on these channels. Some companies have even taken to launching support-centric profiles, where customers can contact them about anything, from complaints to questions, and receive a personal answer. For many companies this is ideal because it eliminates the hassle of customers having to call a support line and dealing with automated machines.

This approach can prove useful for businesses because it often makes it easier to reach out to disgruntled customers and track overall brand satisfaction. The downside is that you will need someone monitoring services 24/7, and to respond in a timely manner which may be tough to do for many smaller businesses.

3. To sell something

There are an increasing number of businesses who have launched social media profiles with the intent of selling a product or service. The actual sales may not take place through social media but the information on these profiles and platforms channels potential customers to an online store or to contact a company directly. Social media's instantaneous nature makes for a tempting platform, especially when you tie in different advertising features and include content like coupons, and discounts.

While this hard sales line can be appealing to businesses, many users are seemingly put off of companies with profiles that only focus on selling via their platforms. The whole idea of social networking is that it is 'social'; this means real interactions with real people. Profiles dedicated only to trying to sell something will, more often than not, simply be ignored.

What's the ideal use?

One of the best approaches for small to medium businesses is to actually use a combined approach. Most people know that ultimately, businesses with a presence on social media are marketing something, but focusing solely on this could turn customers off.

A successful split that many experts have touted is the 70-20-10 rule. This rule states that you should make 70% of your content and profile focused on relevant information to your audience. 20% of content should be content from other people and 10% of content should be related to selling your products or services e.g., promotional.

If you want to use social media for support as well, it is a good idea to create a separate profile dedicated just to this end. If complaints are lodged or noticed using your main account, direct them towards the support account.

As always, if you are looking for help with your social media strategy, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 27th, 2014

socialmedia_Aug26_CBusinesses in many industries rely on visuals to sell their products. From that bicycle shop on the corner to the bakery down town, and even the local electronics retailer, having high quality images of your products will help attract customers. What many business owners want to know is how some businesses have such appealing images and how they can add these quality visuals on platforms such as Instagram.

The truth behind some of Instagram's best images

Those awesome Instagram photos we see aren't always taken using mobile phones. Instead, many users use digital cameras which offer much better image quality. You can capture some amazing shots with a higher end DSLR cameras with multiple lenses.

If you have one of these cameras and are looking to create high-quality images for Instagram, or any other social media site, you may be slightly confused as to how to get the images onto the platform - especially since many of us use this via the mobile app. To make uploading a little easier, here is a brief guide detailing how to get images from your digital camera onto Instagram.

1. Transfer and process images

Once you have taken photos with your camera, you will need to get them off of your camera's memory and onto your computer's hard drive. Most camera's have apps that allow you to do this, so be sure to follow the instructions in the app that came with it.

When your images have been transferred to your computer, you are likely going to want to process them a little bit. This is especially true if you have a DSLR or other high-end point-and-shoot which takes RAW images. These can be quite large and are not compatible with Instagram.

Most images taken with a camera are quite large in size, so you are going to need to use an image editing program like Adobe Photoshop, or free tools like Pixlr to process them. What you are looking to do is to crop your images so that they are square.

If you are used to the advanced photo editing features, then do your edits before cropping. When you crop your images you should crop or resize them so that they are 640X640 pixels. This is the size of all images taken using Instagram's camera app.

Also, be sure to save the images as JPEGs, as this is the image format used by most smartphone cameras.

2. Save processed images in their own folder

It helps to create a folder somewhere on your hard drive (we recommend in the same folder where you save all of your other folders) that is specifically for images you want to post on Instagram.

When you have processed and edited the images to your liking, save the images here. Try using an easy to use file name like the date and a letter or note so you can easily tell which images are which, so you know which to use.

3. Move the images to your device

You can move images using the cloud or by manually transferring the images to your phone. If you decide to manually transfer your files, you will need to plug your device into your computer.

For users with iPhones, you can open iTunes and click on your device followed by Photos. Then select the box beside Sync photos from. Select the file you created in the step above and then Sync to transfer the images over.

For users with Android devices, plug your phone into the computer and drag the folder you created in the step above into the Photos folder of your Android device.

For Windows Phone users, plug your device into your computer and open My Computer on your desktop. You should see your device listed in the window that opens. Open the file system for your device and drag the image files you created above into the Photos folder of your phone.

If you choose to use the cloud to transfer your files, use the operating system's cloud (e.g., iCloud, Google Drive, or OneDrive) to upload the files. Just be sure to use the same account as the one on your phone.

4. Add images to Instagram

Once the photos are either on your device, or in the cloud, you can now upload them to Instagram. This can be done by:
  1. Opening the app and tapping on the camera icon.
  2. Tapping on the button in the bottom left of the screen.
  3. Selecting where the image is located on your device. E.g., the Gallery app if you placed the photos in your phone's hard drive, or the cloud service you used.
  4. Editing them as you see fit.
Once this is complete, you should be able to post your images as you usually do with any other Instagram image on your phone. Take the time to add filters, and hashtags as well as a good description before you post.

If you would like to learn more about using Instagram to share your images then get in touch and we will show you the advantages of the bigger picture.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 26th, 2014

VoIP_Aug18_CAs with any technological systems, Voice over Internet Protocol (VoIP) can offer businesses some intriguing benefits, including decreased costs and easier management. Because of these advantages, many businesses have already switched over. For those who are considering making the move, there are a few points you should be aware of first.

1. Faxing can be tough with VoIP

Fax machines were designed on an analog system and therefore may have trouble working with a digital system like VoIP. This is especially true for businesses who are using older fax machines. We aren't saying faxing is impossible, but you likely will not be able to simply plug your fax machine into a VoIP line and start sending/receiving faxes.

What you will most likely need is to install a few extra components such as an adapter that supports T38 protocols. The T38 protocol was developed specifically to change analog fax signals into a digital that can then be sent via VoIP.

Therefore, if you use fax machines in your office, you should be sure to ask potential providers if their systems support faxing, and if your machines will be supported, or if there are any extra components needed.

2. Credit and debit terminals may not be compatible

Many business owners who look to move to VoIP systems often forget to also look at how their payment systems work. If you are using older credit or debit terminals on a landline they may actually be dial-up based, which means they will not work with VoIP. While most businesses already use newer models that support ethernet connections, and therefore VoIP, some are still using older systems. If this is the case, then you will need to contact your terminal provider for an upgrade, or new IP-terminals.

3. Older alarm systems may not work

Businesses with physical storefronts likely have alarm systems in place. The problem with this is that many older systems rely on traditional phone lines in order to signal emergency services should the alarm go off. If you are planning to upgrade to VoIP, you should make sure that the alarm system you have is compatible, or can be connected to VoIP.

If this is not the case, you may need to upgrade to a more modern alarm system. We strongly recommend checking with both the alarm provider and your VoIP provider if your alarm systems will still work.

4. VoIP requires broadband connections

We have seen cases before where businesses have invested in a VoIP system only to find out they don't have a broadband connection that is strong enough to support VoIP effectively. In order for VoIP systems to function, you need to have a broadband connection with a fairly strong amount of bandwidth. This is especially important for businesses in rural areas where broadband speeds can be limited based on distance.

It can be tough to figure out if your broadband connection will support VoIP, but you can test the connection before you agree to purchase it. Asking a potential provider for help testing your line would be a good idea. Should your connection prove to be too slow, then you will need to contact your Internet Service Provider in order to upgrade your speed.

5. VoIP needs to be managed

Like every other tech system, you will need to manage your VoIP solution. This includes adding new lines, upgrading equipment, ensuring systems are compatible, etc. For many business owners this will require extra time they don't necessarily have. One of the best solutions we can recommend is a managed VoIP solution.

We offer VoIP solutions, so if you are looking to learn more about VoIP in your business, and would like to avoid the common mistakes made by others, contact us today to learn more about how our expertise can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
July 30th, 2014

SocialMedia_July28_CA common use of LinkedIn is the curation and sharing of content with fellow colleagues and users. The business oriented social platform has a wide variety of features that encourage users to share content, and earlier this year its own content creation platform was implemented for select users. Now, the company has rolled out the new publishing platform for all users to take advantage of.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 25th, 2014

VoIP_July21_CModern business communication platforms are more often than not migrating to digital solutions that are supported by an Internet connection. When looking at different solutions, many businesses come across two major solutions: VoIP and Unified Communications. The problem is, both of these can cause some confusion, especially because the idea behind both sounds so similar.

What is VoIP?

VoIP, or Voice over Internet Protocol, is a modern communication method that enables voice communication over a business's network connection. With many VoIP solutions you are able to use the same phones you do on traditional networks. You just need a small adapter that turns your voice into a digital signature that travels on top of data on your network.

VoIP is common these days because many businesses have high bandwidth Internet connections that can support it, and many solutions offer considerable cost savings compared to traditional phone lines.

What is Unified Communications?

The other main modern communication solution many business owners come across is Unified Communications (UC). This is a group of modern real-time and non-real-time communication services that provide businesses with a consistent user-interface and experience across multiple devices and platforms.

Many UC solutions include:

  • Internet telephony (VoIP)
  • Instant messaging
  • Video conferencing
  • Screen sharing
  • Call control
  • Speech recognition
  • Email
  • Voicemail
  • SMS
These solutions are often delivered via a number of programs that can be combined to look the same and interact with other systems.

One of the best examples of UC in use is the idea of a customer calling to ask a question about one of your products. They unfortunately call after business hours and decide to leave a voicemail message. After they hang up, software that powers the phone system translates the message into digital form and emails it to your marketing team. Your marketing manager receives the message, in email form, on their mobile device and is then able to call the client back.

This scenario likely happens using three different systems - voicemail, email, and VoIP - and three different programs. The thing is, these programs are all 'unified', so they work as one unit.

What's the difference between the two?

The biggest difference between the two communication concepts is the scope. Many VoIP solutions focus just on Internet-based calling, while UC focuses on company-wide communication. More times than not, the voice part of UC is powered by a VoIP platform.

That being said, many VoIP solutions offer some form of UC features like voicemail, instant messaging, and video calls.

Which option is best for my business?

This is a question businesses often ask us, and the answer is that it really depends on your company and your current situation. If you already have a traditional phone system in place in your office, and are looking just to cut your phone bills then a VoIP solution may be the best solution.

One of the biggest downsides of a UC solution is that it can require a fairly large investment; certainly larger than VoIP. If your business is operating on narrow margins you probably won't be able to implement a full UC solution all at once, instead having to implement it in steps.

Our best recommendation is that before you consider either, give us a call to learn more our solutions and how we can help your business get the right type of communication that will work for your business and budget.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
July 2nd, 2014

SocialMedia_June30_CFor many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and managers continue to join. Like all networks, your profile is key to your success and the question then is how to go about creating a great profile.

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 26th, 2014

VoIP_June23_CIt’s safe to say that businesses today are concerned with efficiency and performance, as well as making and saving money. To that end, Voice-over-Internet Protocol (VoIP) is clearly and rapidly becoming one of the most popular go-to solutions. This system moves phone communications onto your network connection to help increase productivity and minimize communication costs. Still, some business owners are skeptical about whether or not to opt in for VoIP. If you are one of them then you need a comprehensive view of the functions of VoIP system to see if it fits your company’s needs.

Quality improvement

Since its inception, the quality of VoIP service has come a long way. Today’s VoIP services allow you to make and receive calls using standard phones. Sound quality has improved tremendously, to the point where many businesses have abandoned traditional phone systems in favor of VoIP.

Reduction of telecommunications costs

Operating costs for the majority of VoIP service providers are significantly lower than traditional phone companies. This allows VoIP providers to charge customers - you - much less than their competitors, both in calling rates and monthly fees. With VoIP, businesses no longer have to maintain separate networks for phones and data which also helps save money.

And while some businesses do pay their current phone company extra for features like call holding, call display, and call forwarding, most VoIP providers include these features in their product, meaning you don’t have to pay extra for the features you need.

Easy to set up

With most VoIP connections, there’s no need to install switching boards or phone connections. Some systems can be installed easily by downloading an app to your computer, while others might require that you install an adaptor that converts voice signals into digital signals using your existing phones. These adaptors are small and in most cases all you have to do is plug the phone’s cable in before plugging the adaptor into an Internet connection socket.

More than just voice calls

Many VoIP programs also allow for chat capabilities, video calls, video conferencing, and even screen sharing. Not only that, but you’ll be able to see if your employees are available through presence technology, as well as giving them more ways to stay connected.

Highly flexible phone systems

VoIP systems allow you to do far more than is possible with traditional phone technology. You can:
  • Take your phone system with you: As long as you have access to a broadband connection you can use your VoIP system anywhere.
  • Talk on your laptop: Many VoIP systems include telephone software that enables you to send and receive calls using a headphone unit connected to your computer. This helps eliminate the risk of you missing an urgent call when you’re on your laptop.
  • Receive voicemail and faxes via email: Many VoIP services allow you to have voicemail and faxes forwarded to your email inbox. You then receive all your messages in one place, and your voicemail and faxes can be easily archived or forwarded.
  • Have virtual phone numbers: Your phone number can have any available area code, meaning you can have a business based in one place but can have a phone number with a different area code; advantageous if your business has, or wants, customers in specific areas.
  • Increase productivity: Many VoIP phone numbers can be configured to simultaneously ring on multiple devices, such as your cell and landline phones. This eliminates time-consuming phone tag. According to a recent survey conducted by Sage Research, the increased productivity enabled by Internet telephony added up to 3.9 hours per week, per employee.
No matter what industry you operate in, VoIP is a surprisingly flexible, affordable, and continuously evolving technology. Interested in implementing a VoIP system into your company? Contact us today to see what we have to offer and how we can help.
Published with permission from TechAdvisory.org. Source.

Topic VoIP General
June 3rd, 2014

SocialMedia_June02_CSocial media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in reaching and penetrating target markets. One way you can get your ads in front of people is through the use of social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media